{"title":"Avant","description":"","products":[{"product_id":"avant-an-anthology-of-western-wear","title":"An Anthology Of Western Wear","description":"\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT Magazine collection is a must-have for menswear enthusiasts, designers, vintage lovers, and fashion aficionados. Its curated selection of high-quality print editions explores the world of fashion with a special focus on \u003cstrong\u003eheritage, craftsmanship\u003c\/strong\u003e, and the timeless appeal of \u003cstrong\u003erugged style\u003c\/strong\u003e. Each issue is a deep dive into the intersection of \u003cstrong\u003eauthenticity\u003c\/strong\u003e, \u003cstrong\u003eculture\u003c\/strong\u003e, and classic men’s fashion, bringing you exclusive insights from designers, stylists, and industry insiders.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT magazines are the perfect resource for anyone looking to expand their knowledge of \u003cstrong\u003eauthentic men’s fashion\u003c\/strong\u003e, while staying ahead of emerging trends.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 data-test=\"pdp-title\" data-content-field=\"title\" class=\"ProductItem-details-title\"\u003eAn Anthology of Western Wear\u003c\/h2\u003e\n\u003cp class=\"\"\u003eThis amazing issue traces the evolution of the Western style, focusing on the history of two of its most iconic pieces: the \u003cstrong\u003eWestern shirt\u003c\/strong\u003e and the \u003cstrong\u003eStetson hat\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States – especially the West – and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e\n\u003ch3\u003eStories \u0026amp; Tales\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow the Arts have mythologized the American cowboy: \u003c\/strong\u003eHere is how simple cowboy farmers became eternal and universal figures of America.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Western shirt, an American identity: \u003c\/strong\u003eFirst worn by \u003cem\u003eVaqueros\u003c\/em\u003e in the 19\u003csup\u003eth\u003c\/sup\u003e century, the Western shirt has become the symbol of cowboy culture and identity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Origin of the Stetson Hat: \u003c\/strong\u003eCreated by John B. Stetson during a trip to the American West, the Stetson hat would rapidly become the headgear of millions of Americans.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack cowboys: a forgotten history: \u003c\/strong\u003eLong erased from history books, Hollywood movies and rodeos, black cowboys are now slowly finding their place, mainly thanks to culture and fashion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDude Ranch Duds: \u003c\/strong\u003eAt the end of the 19\u003csup\u003eth\u003c\/sup\u003e century, some ranches in the Western territories began to welcome guests. This will, indirectly, contribute to the mass diffusion of the western style in the popular culture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrom suffragettes to Marilyn Monroe – The rise of women’s jeans: \u003c\/strong\u003eSome brands, like Levi’s and Lee, have accompanied this feminization of jeans, adapting the cuts and models to the female body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eInterviews\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBernie McMahon:\u003c\/strong\u003e He is proof that the American West has no borders: in fact, he was born and raised in Melbourne, Australia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCowboy Phil Rupp:\u003c\/strong\u003e \u003cspan\u003eHe is, quite possibly, the classiest cowboy in the United States. He is Phil Rupp, known to all as Cowboy Phil. A man who, in himself, is an ode to nature and colors.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCourtenay De Hoff:\u003c\/strong\u003e She grew up on a ranch in Kansas, as a little horse-riding cowgirl, and has worked in mainstream television in America for over a decade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJoe David Walters:\u003c\/strong\u003e He is an actor, musician and owns a company called Union Western Clothing which is making suits for rock stars.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSergio Guardi:\u003c\/strong\u003e Born and raised in Italy, Sergio Guardi took a liking to the cowboy genre when he was a child.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eArt \u0026amp; Illustrations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eElectric Desert:\u003c\/strong\u003e A masterpiece from western painter Mark Maggiori.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImages of the West:\u003c\/strong\u003e Twelve images of cowboys, which immediately immerse us in the spirit of the West.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrivate Collection:\u003c\/strong\u003e Rare pieces of Western Wear from the collections of Bernie McMahon, Joe David Walters, Eric Maggiori and Wouter Munnichs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAnd More…\u003c\/h3\u003e\n\u003cp\u003eA love letter to cowboy boots by Joey Medina, Seven things to know about the cowboy’s accessories, When modern fashion meets tradition: The westerner’s shopping list, The Wrangler comic books…\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003ePlease note this is a brand new item, not vintage!\u003c\/em\u003e\u003c\/p\u003e","brand":"Avant","offers":[{"title":"Default Title","offer_id":54129380065629,"sku":"0486","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/Avant5A.png?v=1729004722"},{"product_id":"an-anthology-of-american-workwear","title":"An Anthology Of American Workwear","description":"\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT Magazine collection is a must-have for menswear enthusiasts, designers, vintage lovers, and fashion aficionados. Its curated selection of high-quality print editions explores the world of fashion with a special focus on \u003cstrong\u003eheritage, craftsmanship\u003c\/strong\u003e, and the timeless appeal of \u003cstrong\u003erugged style\u003c\/strong\u003e. Each issue is a deep dive into the intersection of \u003cstrong\u003eauthenticity\u003c\/strong\u003e, \u003cstrong\u003eculture\u003c\/strong\u003e, and classic men’s fashion, bringing you exclusive insights from designers, stylists, and industry insiders.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT magazines are the perfect resource for anyone looking to expand their knowledge of \u003cstrong\u003eauthentic men’s fashion\u003c\/strong\u003e, while staying ahead of emerging trends.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 data-test=\"pdp-title\" data-content-field=\"title\" class=\"ProductItem-details-title\"\u003eAn Anthology of American Workwear\u003cspan class=\"sr-only r8gy4MxlvAMixSfkl70Z\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv data-controllers-bound=\"ProductItemVariants,ProductCartButton\" class=\"ProductItem-details-checkout\" data-controller=\"ProductItemVariants,ProductCartButton\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1729018487341_119\" data-content-field=\"excerpt\" class=\"ProductItem-details-excerpt ProductItem-details-excerpt-below-price\"\u003e\n\u003cp\u003eIn this first volume digs into \u003cstrong\u003eworkwear clothing during the California Gold Rush\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe issue explores \u003cstrong\u003eUnited Costume\u003c\/strong\u003e, one of the most reputed costume house of Hollywood and investigate the love of American workwear in Japan.\u003c\/p\u003e\n\u003cp\u003eIt also teaches you how to recognize the era of a clothing according to it’s tag and bring you into the real story of the \u003cstrong\u003eCalifornian Gold Rush\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eStories \u0026amp; Tales\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDenim Hunters:\u003c\/strong\u003e They explore gold mines and ghost towns to find old denim\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA view from United Costume\u003c\/strong\u003e, the most famous costume house in Hollywood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Portrait of Jacob Davis, inventor of the rivet:\u003c\/strong\u003e The man behind Levi’s success\u003c\/li\u003e\n\u003cli\u003eOne Century of \u003cstrong\u003eWorkwear in the movies\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeritage Brands\u003c\/strong\u003e gets a second life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eInterviews\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWouter Munnichs\u003c\/strong\u003e, denim specialist and founder of Long John\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarry McKaughan\u003c\/strong\u003e, founder of Heller’s Cafe and vintage collector\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJosh Sirlin\u003c\/strong\u003e, founder of Black Bear Brand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrit Eaton\u003c\/strong\u003e, denim archeologist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eArt \u0026amp; Illustrations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnique cover painting made by \u003cstrong\u003eMark Maggiori\u003c\/strong\u003e for Avant Magazine\u003c\/li\u003e\n\u003cli\u003eInstants from the Past: A series of antique pictures collected by \u003cstrong\u003eBandit Photographer\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eRoad Trip, watercolor illustrations of the West America by \u003cstrong\u003eMagali Breeder\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorkwear Still Life, photographies by \u003cstrong\u003eGauthier Borsarello\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAnd More...\u003c\/h3\u003e\n\u003cp\u003eHow to recognize the era of a denim clothing by its tag, The big directory of workwear brands, Instigation in Tokyo and the Japanese madness of American workwear, Stifel Story, the golden fabric, Never Rip my denim, Californian Gold Rush: How everything really began.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003ePlease note this is a brand new item, not vintage!\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Avant","offers":[{"title":"Default Title","offer_id":54134513140061,"sku":"0485","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/Avant1A.png?v=1729018172"},{"product_id":"an-anthology-of-american-workwear-copy","title":"An Anthology Of American Workwear 2","description":"\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT Magazine collection is a must-have for menswear enthusiasts, designers, vintage lovers, and fashion aficionados. Its curated selection of high-quality print editions explores the world of fashion with a special focus on \u003cstrong\u003eheritage, craftsmanship\u003c\/strong\u003e, and the timeless appeal of \u003cstrong\u003erugged style\u003c\/strong\u003e. Each issue is a deep dive into the intersection of \u003cstrong\u003eauthenticity\u003c\/strong\u003e, \u003cstrong\u003eculture\u003c\/strong\u003e, and classic men’s fashion, bringing you exclusive insights from designers, stylists, and industry insiders.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT magazines are the perfect resource for anyone looking to expand their knowledge of \u003cstrong\u003eauthentic men’s fashion\u003c\/strong\u003e, while staying ahead of emerging trends.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 data-test=\"pdp-title\" data-content-field=\"title\" class=\"ProductItem-details-title\"\u003eAn Anthology of American Workwear, Part 2\u003cspan class=\"sr-only r8gy4MxlvAMixSfkl70Z\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv data-controllers-bound=\"ProductItemVariants,ProductCartButton\" class=\"ProductItem-details-checkout\" data-controller=\"ProductItemVariants,ProductCartButton\"\u003e\n\u003cdiv id=\"yui_3_17_2_1_1729018487341_119\" data-content-field=\"excerpt\" class=\"ProductItem-details-excerpt ProductItem-details-excerpt-below-price\"\u003e\n\u003cp\u003eThis second part \u003cspan\u003eis a sequel of the first issue, which was published in February 2019.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eIt tells the story of \u003cstrong\u003eChinese immigrants\u003c\/strong\u003e during the Gold Rush, the discovery of rare \u003cstrong\u003eLevi’s pants\u003c\/strong\u003e from 1880 in a California mine, and of these details which collectors love, like \u003cstrong\u003events holes\u003c\/strong\u003e on work shirts, or the famous “\u003cstrong\u003echinstrap.\u003c\/strong\u003e”\u003c\/p\u003e\n\u003cp class=\"\"\u003eLevi Strauss \u0026amp; Co.’s former historian, \u003cstrong\u003eLynn Downey\u003c\/strong\u003e, also looks back on her journey, while \u003cstrong\u003eTaiwanese vintage aficionados\u003c\/strong\u003e explain to why vintage is rising in Taiwan.\u003c\/p\u003e\n\u003cp class=\"\"\u003eThere are also conversations with \u003cstrong\u003eAkira Tsuchida\u003c\/strong\u003e, owner of Japanese store Mushroom Vintage, and \u003cstrong\u003eMichael Harris\u003c\/strong\u003e, the author of Jeans of the Old West.\u003c\/p\u003e\n\u003cp class=\"\"\u003eEach story lets us dive into the history of the United States and offers a modern perspective on the way these clothes have influenced the course of history and continue to interact with our society today.\u003c\/p\u003e\n\u003ch3\u003eStories \u0026amp; Tales\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003eChinese immigration during the Gold Rush\u003c\/li\u003e\n\u003cli\u003eThe first Stronghold of workwear in Los Angeles\u003c\/li\u003e\n\u003cli\u003eUnderhill, the pride of Colorado\u003c\/li\u003e\n\u003cli\u003eThe true story of the New Nevada Jeans\u003c\/li\u003e\n\u003cli\u003eIn Taiwan, vintage is rising\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eInterviews\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eLarry McKaughan and Rin Tanaka \u003c\/strong\u003e\u003cspan\u003e: These two legends of vintage clothing tell us how their books, \u003c\/span\u003e\u003cem\u003eKing of Vintage\u003c\/em\u003e\u003cspan\u003e, have become cult.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eLynn Downey\u003c\/strong\u003e\u003cspan\u003e : She was the archivist and historian of Levi Strauss \u0026amp; Co. for 25 years. Of course, she now has many stories to tell.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eAkira Tsuchida (Mushroom Vintage)\u003c\/strong\u003e\u003cspan\u003e : He sells the most beautiful and premium items. Items that buyers from the whole world look at with envy.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eMichael Harris\u003c\/strong\u003e\u003cspan\u003e : \u003c\/span\u003e\u003cem\u003eJeans of the Old West: A History\u003c\/em\u003e\u003cspan\u003e is the most geeky and well-documented book about 1850s-1900s denim. Michael Harris is the author.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eArt \u0026amp; Illustrations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eThree Horse Power\u003c\/strong\u003e\u003cspan\u003e : Unique cover painting by Greg Newbold made exclusively for \u003c\/span\u003e\u003cem\u003eAvant Magazine\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003eReal Photo “Past-Card”\u003c\/strong\u003e\u003cspan\u003e : Ten RPPC from the archives of the late Mike Hersh and from the private collection of Eric Maggiori.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cstrong\u003ePrivate Collection\u003c\/strong\u003e\u003cspan\u003e : Rare pieces of American Workwear from the collections of Eric Maggiori, Alberto Ulmi and Wouter Munnichs.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAnd More...\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eWhat is the ‘chinstrap?”- The history of vents holes on work shirts - Preface by \u003c\/span\u003e\u003cstrong\u003eNigel Cabourn\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003ePlease note this is a brand new item, not vintage!\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Avant","offers":[{"title":"Default Title","offer_id":56209956700509,"sku":"0824","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/0645A_b7e96e16-0592-4d55-ab0f-226765251c31.png?v=1738943597"},{"product_id":"stifel-the-american-blue-dream","title":"Stifel, The American Blue Dream","description":"\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT Magazine collection is a must-have for menswear enthusiasts, designers, vintage lovers, and fashion aficionados. Its curated selection of high-quality print editions explores the world of fashion with a special focus on \u003cstrong\u003eheritage, craftsmanship\u003c\/strong\u003e, and the timeless appeal of \u003cstrong\u003erugged style\u003c\/strong\u003e. Each issue is a deep dive into the intersection of \u003cstrong\u003eauthenticity\u003c\/strong\u003e, \u003cstrong\u003eculture\u003c\/strong\u003e, and classic men’s fashion, bringing you exclusive insights from designers, stylists, and industry insiders.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT magazines are the perfect resource for anyone looking to expand their knowledge of \u003cstrong\u003eauthentic men’s fashion\u003c\/strong\u003e, while staying ahead of emerging trends.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch1 data-test=\"pdp-title\" data-content-field=\"title\" class=\"ProductItem-details-title\"\u003eStifel, The American Blue Dream\u003c\/h1\u003e\n\u003cp class=\"\"\u003eIn this book, the first ever published on Stifel, Eric Maggiori tells you about \u003cstrong\u003ethe life and legacy of the Stifel family\u003c\/strong\u003e, who for over 100 years produced \u003cstrong\u003ethe finest calico fabrics in the United States\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eToday, \u003cstrong\u003eworkwear made with Stifel wabash fabrics is considered the Holy Grail.\u003c\/strong\u003e These blue fabrics with white polka dots, stamped with the \u003cstrong\u003eboot symbol\u003c\/strong\u003e, fetch a premium on the vintage clothing market. Why are they so fascinating? Why have they become so valuable?\u003c\/p\u003e\n\u003cp class=\"\"\u003eEric tried to answer these questions by interviewing all those who are fascinated by Stifel in one way or another: \u003cstrong\u003ecollectors, historians, fabric specialists, vintage dealers, and even the descendants of the Stifel family\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eStifel History\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eJohann Ludwig Stifel’s Incredible Destiny : \u003c\/strong\u003eAt the age of 26, J.L. Stifel departed from a small German village to pursue his American dream in Wheeling, West Virginia.\u003cbr\u003e• \u003cstrong\u003eLife After J.L. : \u003c\/strong\u003eThe success of J.L. Stifel \u0026amp; Sons didn’t end with the death of its founding father. Three different generations managed the company for over 70 years.\u003cbr\u003e• \u003cstrong\u003eOne Boot to Rule Them All : \u003c\/strong\u003eIt’s a little logo that makes collectors all over the world fantasize: the Stifel boot. How, when, and why was it introduced?.\u003cbr\u003e• \u003cstrong\u003eHow Did Stifel Produce Its Fabrics? : \u003c\/strong\u003eTo obtain its unique wabash fabric, the Stifels had developed an extremely meticulous, multi-step manufacturing process.\u003cbr\u003e• \u003cstrong\u003eStifel’s Customers List : \u003c\/strong\u003eThanks to the archiving and research work carried out by collectors, vintage dealers, and enthusiasts, we have been able to draw up a (non-exhaustive) list of the brands that collaborated with Stifel.\u003cbr\u003e• \u003cstrong\u003eIn Wheeling, Other Stifels Have Prospered : \u003c\/strong\u003eNo, J.L. Stifel is not the only Stifel to have engraved his name in the history of the city of Wheeling.\u003cbr\u003e• \u003cstrong\u003eSt. Louis: The Stifel Family’s Other Stronghold : \u003c\/strong\u003eAnother city became the new home for a portion of the Stifel family, a place where they’d go on to build successful businesses: St. Louis, Missouri.\u003c\/p\u003e\n\u003ch3\u003eCollectors\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eCory Piehowicz \u003c\/strong\u003e: He collects antique photographs and RPPC of workers and is particularly keen on those showing them wearing Stifel garments.\u003cbr\u003e• \u003cstrong\u003eThe Stifel Exhibition\u003c\/strong\u003e : Nine lucky collectors have agreed to share a Stifel garment from their personal collection.\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e• \u003cstrong\u003eMy Stifel Archive, by Eric Maggiori\u003c\/strong\u003e : Founder of AVANTn Eric Maggiori hasI been collecting Stifel clothes for twelve years now. He introduces his personal collection in this book.\u003cbr\u003e• \u003cstrong\u003eInterview with Takeshi Watanabe\u003c\/strong\u003e : When Takeshi Watanabe signed up for Instagram in 2011 and the app asked him to choose a username, he picked “Stifel.” And he’s still the only one with this privilege.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFabric Secrets\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eThe Roots of Indigo\u003c\/strong\u003e : To produce his fabric, J.L. Stifel needed cotton and indigo. While we all know where cotton comes from, the source of natural indigo is far less obvious.\u003cbr\u003e• \u003cstrong\u003eThe Origins of Calico\u003c\/strong\u003e : What do we really know about calico? Where does it come from? And why is it called that?\u003cbr\u003e• \u003cstrong\u003eWhy Is It Called ‘Wabash Fabric?’ \u003c\/strong\u003e: The word has entered the vintage lexicon: Wabash. What is the origin of this name? And how does it differ from calico?\u003cbr\u003e• \u003cstrong\u003eThe Art of Repairing Wabash \u003c\/strong\u003e: Kanae Kato is probably the best seamstress in the world at repairing wabash garments. We asked her to repair a pair of overalls.\u003c\/p\u003e\n\u003ch3\u003eAnd More…\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• Seven things you don’t know about Stifel\u003cbr\u003e• The Wabash Buddy Lee\u003cbr\u003e• The most popular Stifel patterns\u003cbr\u003e• \u003cem\u003eThe American Worker\u003c\/em\u003e, a painting by S.M. Chavez\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003ePlease note this is a brand new item, not vintage!\u003c\/em\u003e\u003c\/p\u003e","brand":"Avant","offers":[{"title":"Default Title","offer_id":58270442553693,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/Avant6A_e10ecb1c-72f7-4405-93ef-9931367e0e6f.png?v=1755501206"},{"product_id":"the-voices-behind-vintage-clothing","title":"The Voices Behind Vintage Clothing","description":"\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eIn this special issue of \u003cem\u003eAVANT\u003c\/em\u003e, over 50 collectors, dealers, historians, and lifelong enthusiasts share their personal connection to vintage clothing–the stories behind the fabric, \u003cstrong\u003ethe memories stitched into seams\u003c\/strong\u003e, the thrill of the hunt, and the quiet power of garments worn before us.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eEach conversation is a window into a world where clothing is more than just style: \u003cstrong\u003eit’s history, identity, rebellion, craftsmanship, emotion\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003eFrom dusty thrift shops to private archives, from rural France to the backstreets of Tokyo, \u003cstrong\u003ethese voices tell us why vintage matters\u003c\/strong\u003e. Why a faded chore jacket can feel like an heirloom. Why a pair of boots can hold a decade of someone else’s life. Why the past, worn well, still has something urgent to say. Why the people, also, has something to say about it.\u003c\/p\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eBecause, in the end, it’s all about people.\u003c\/strong\u003e Clothes may be the core, sure. But we’re the ones who carry them forward. We are the storytellers, the keepers, the stewards.\u003c\/p\u003e\n\u003cp class=\"p1\" data-rte-preserve-empty=\"true\"\u003eSo, for this special issue, \u003cem\u003eAVANT \u003c\/em\u003ehanded the mic to the voices from the vintage world. Each one was invited to share their stories, their memories, and their passion. To pass the flame.\u003c\/p\u003e\n\u003ch3 data-rte-preserve-empty=\"true\"\u003eVintage Dealers\u003c\/h3\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eChristophe Loiron : \u003c\/strong\u003eMister Freedom’s founder shares his journey, from France to the U.S., and his deep love for American clothing.\u003cbr\u003e• \u003cstrong\u003eRoss Kuhn : \u003c\/strong\u003eOver the past few years, the mind behind Daylight Vintage has become one of the leading figures in vintage and workwear in the United States.\u003cbr\u003e• \u003cstrong\u003eKathleen Schaaf : \u003c\/strong\u003eAs the Queen of vintage and founder of the Meow boutique, she naturally has countless stories to tell.\u003cbr\u003e• \u003cstrong\u003eSteven Vega : \u003c\/strong\u003eHe has become one of the leading figures in California’s vintage scene. Based in Long Beach, Steven Vega runs Eveready Vintage.\u003cbr\u003e• \u003cstrong\u003eJoey Medina : \u003c\/strong\u003eIf you're looking for cowboy boots, he's the one to see. The founder of Full Circle Vintage is simply the go-to guy for all things western.\u003cbr\u003e• \u003cstrong\u003eJordan Peck : \u003c\/strong\u003eMost people know him by the nickname 'Idaho Jeans.' But behind the alias is a true denim enthusiast with plenty of great stories to tell.\u003cbr\u003e• \u003cstrong\u003eMelissa Howard : \u003c\/strong\u003eEvery vintage lover passing through New York has stopped by her shop. She’s the founder of Stock Vintage, one of the strongest strongholds of vintage in the U.S.\u003cbr\u003e• \u003cstrong\u003eArnauld Nejmann : \u003c\/strong\u003eAfter successfully opening a shop in the south of France, he has just launched KIS Paris, a vintage store right in the heart of the French capital.\u003cbr\u003e• \u003cstrong\u003eAkira Tsuchida : \u003c\/strong\u003eNo introduction needed: the man behind Mushroom Vintage owns and sells some of the rarest workwear pieces on the planet.\u003cbr\u003e• \u003cstrong\u003eJon Wood : \u003c\/strong\u003eHe doesn't sell clothing, but furniture and antiques. And his interview is absolutely fascinating, a must-read.\u003c\/p\u003e\n\u003ch3 data-rte-preserve-empty=\"true\"\u003eCollectors\u003c\/h3\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eCory Piehowicz \u003c\/strong\u003e: A renowned photographer, he shot many of the portraits featured in this issue. But above all, he’s a true vintage enthusiast who collects antique photographs of workers.\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e• \u003cstrong\u003eKatsumi Yamashita\u003c\/strong\u003e : The aptly named ‘okakineko’ on Instagram rarely shows his face, but he loves showing off his denim collection. And what a collection it is.\u003cbr\u003e• \u003cstrong\u003eVictor Fredbäck\u003c\/strong\u003e : He recently released the film \u003cem\u003eDenim Hunter\u003c\/em\u003e, but more importantly, he owns one of the most stunning vintage denim collections in the world.\u003cbr\u003e• \u003cstrong\u003eRikiya Kanamaru\u003c\/strong\u003e : The world’s biggest Wrangler collector shares how his passion for the brand first began.\u003cbr\u003e• \u003cstrong\u003eWouter Munnichs \u003c\/strong\u003e: The founder of the online media Long John is a true denim enthusiast. There isn’t a single denim event that happens without him being involved.\u003cbr\u003e• \u003cstrong\u003eMaurizio Donadi \u003c\/strong\u003e: His vintage archives, carefully stored in a warehouse in Vernon, CA, make up one of the largest vintage collections in the world.\u003c\/p\u003e\n\u003ch3 data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eHistorians \u0026amp; Designers\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\" data-rte-preserve-empty=\"true\"\u003e• \u003cstrong\u003eDean Hashimoto\u003c\/strong\u003e : This renowned professor turned a few years ago to the in-depth study of the world’s oldest jeans, as well as early examples of women’s workwear.\u003cbr\u003e• \u003cstrong\u003eRicci Lau\u003c\/strong\u003e : He’s known as Denim Seeker. This workwear historian, based in Hong Kong, shares all his research and discoveries on Instagram.\u003cbr\u003e• \u003cstrong\u003eAkira Hasegawa \u003c\/strong\u003e: Passionate about French clothing, he enjoys taking apart vintage garments to understand their stitching, construction, and hidden details.\u003cbr\u003e• \u003cstrong\u003eMohsin Sajid \u003c\/strong\u003e: He’s considered one of the leading experts on denim fabric. He’s dedicated his life to it and shares this passion with students every day.\u003cbr\u003e• \u003cstrong\u003eBryan Shettig \u003c\/strong\u003e: The founder of The Rite Stuff is also passionate about the history behind clothing. He’s written many blog posts dedicated to it.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eAnd many more…\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eRelease date: \u003c\/strong\u003eJuly 8, 2025\u003c\/p\u003e","brand":"Avant","offers":[{"title":"Default Title","offer_id":58413900366173,"sku":"1480","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/Avant7A.png?v=1756813709"}],"url":"https:\/\/lassowear.com\/en-fi\/collections\/avant.oembed","provider":"Lasso – Vintage \u0026 Ranchwear","version":"1.0","type":"link"}