{"product_id":"dee-cee-rangers-1970s-western-shirt-2273","title":"1970s Western Shirt","description":"\u003ch2\u003e🤠 True North Cowboy Soul\u003c\/h2\u003e\n\u003cp\u003eNow this one’s got a story to tell—and it’s written in every thread. This \u003cstrong\u003e1970s Dee Cee Rangers Western Shirt\u003c\/strong\u003e comes straight from the golden age of cowboy style, and we know it’s been worn by a real deal Canadian cowboy with a sharp eye for style.\u003c\/p\u003e\n\u003ch3\u003e🇺🇸 USA-Made Quality\u003c\/h3\u003e\n\u003cp\u003eDee Cee might not be a household name like Wrangler or Lee, but don’t let that fool you. Back in the day, Dee Cee was producing \u003cstrong\u003esolid, USA-made Western wear\u003c\/strong\u003e, built for everyday use on the range and beyond.\u003c\/p\u003e\n\u003cp\u003eVintage examples show consistent features like \u003cstrong\u003epearl snaps, sawtooth pockets, and durable construction\u003c\/strong\u003e, placing the brand firmly in the working cowboy category.\u003c\/p\u003e\n\u003cp\u003eThis here is the kind of label that insiders know—\u003cstrong\u003eless hype, more substance\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e👕 The Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Dee Cee Rangers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEra: \u003c\/strong\u003e1970s\u003c\/li\u003e\n\u003cli\u003eMade in USA 🇺🇸\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTagged size: \u003c\/strong\u003eMedium Tall\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePit to pit:\u003c\/strong\u003e 57 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 84 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve: \u003c\/strong\u003e69 cm\u003c\/li\u003e\n\u003cli\u003eRed, blue \u0026amp; white plaid pattern\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBrownish pearl snap buttons\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eClassic Western yokes front and back\u003c\/li\u003e\n\u003cli\u003eDual chest pockets with flap closure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e“Permanently Pressed” fabric\u003c\/strong\u003e – a hallmark of the era\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🧵 What “Permanently Pressed” Means\u003c\/h3\u003e\n\u003cp\u003eBack in the ‘60s and ‘70s, “\u003cstrong\u003epermanent press\u003c\/strong\u003e” was the future. Fabrics were treated to \u003cstrong\u003ehold their shape and resist wrinkles\u003c\/strong\u003e, so you could wear ’em hard and still look sharp.\u003c\/p\u003e\n\u003cp\u003eIn other words—\u003cstrong\u003eless ironing, more riding\u003c\/strong\u003e 🤠\u003c\/p\u003e\n\u003ch3\u003e🔥 Why This One Stands Out\u003c\/h3\u003e\n\u003cp\u003eFirst, the \u003cstrong\u003eplaid pattern hits that perfect vintage balance\u003c\/strong\u003e. Then, the \u003cstrong\u003etall cut gives it presence and proper proportions\u003c\/strong\u003e. Meanwhile, the \u003cstrong\u003eauthentic wear history adds character you just can’t fake\u003c\/strong\u003e. So you’re not just wearing a shirt—you’re carrying a story.\u003c\/p\u003e\n\u003ch3\u003e🧵 Condition\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eGreat condition\u003c\/strong\u003e. Well-kept, clean, and ready for many more miles—just like its previous owner.\u003c\/p\u003e\n\u003cp\u003eButton it up, snap it shut, and carry forward a piece of \u003cstrong\u003ereal cowboy style with a northern twist\u003c\/strong\u003e 🤠\u003c\/p\u003e","brand":"Dee Cee Rangers","offers":[{"title":"Medium Tall","offer_id":63819350704477,"sku":"2273","price":79.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/IMG_1644.png?v=1775497868","url":"https:\/\/lassowear.com\/fi\/products\/dee-cee-rangers-1970s-western-shirt-2273","provider":"Lasso – Vintage \u0026 Ranchwear","version":"1.0","type":"link"}