{"product_id":"stifel-the-american-blue-dream","title":"Stifel, The American Blue Dream","description":"\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT Magazine collection is a must-have for menswear enthusiasts, designers, vintage lovers, and fashion aficionados. Its curated selection of high-quality print editions explores the world of fashion with a special focus on \u003cstrong\u003eheritage, craftsmanship\u003c\/strong\u003e, and the timeless appeal of \u003cstrong\u003erugged style\u003c\/strong\u003e. Each issue is a deep dive into the intersection of \u003cstrong\u003eauthenticity\u003c\/strong\u003e, \u003cstrong\u003eculture\u003c\/strong\u003e, and classic men’s fashion, bringing you exclusive insights from designers, stylists, and industry insiders.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003eThe AVANT magazines are the perfect resource for anyone looking to expand their knowledge of \u003cstrong\u003eauthentic men’s fashion\u003c\/strong\u003e, while staying ahead of emerging trends.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch1 data-test=\"pdp-title\" data-content-field=\"title\" class=\"ProductItem-details-title\"\u003eStifel, The American Blue Dream\u003c\/h1\u003e\n\u003cp class=\"\"\u003eIn this book, the first ever published on Stifel, Eric Maggiori tells you about \u003cstrong\u003ethe life and legacy of the Stifel family\u003c\/strong\u003e, who for over 100 years produced \u003cstrong\u003ethe finest calico fabrics in the United States\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\"\u003eToday, \u003cstrong\u003eworkwear made with Stifel wabash fabrics is considered the Holy Grail.\u003c\/strong\u003e These blue fabrics with white polka dots, stamped with the \u003cstrong\u003eboot symbol\u003c\/strong\u003e, fetch a premium on the vintage clothing market. Why are they so fascinating? Why have they become so valuable?\u003c\/p\u003e\n\u003cp class=\"\"\u003eEric tried to answer these questions by interviewing all those who are fascinated by Stifel in one way or another: \u003cstrong\u003ecollectors, historians, fabric specialists, vintage dealers, and even the descendants of the Stifel family\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eStifel History\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eJohann Ludwig Stifel’s Incredible Destiny : \u003c\/strong\u003eAt the age of 26, J.L. Stifel departed from a small German village to pursue his American dream in Wheeling, West Virginia.\u003cbr\u003e• \u003cstrong\u003eLife After J.L. : \u003c\/strong\u003eThe success of J.L. Stifel \u0026amp; Sons didn’t end with the death of its founding father. Three different generations managed the company for over 70 years.\u003cbr\u003e• \u003cstrong\u003eOne Boot to Rule Them All : \u003c\/strong\u003eIt’s a little logo that makes collectors all over the world fantasize: the Stifel boot. How, when, and why was it introduced?.\u003cbr\u003e• \u003cstrong\u003eHow Did Stifel Produce Its Fabrics? : \u003c\/strong\u003eTo obtain its unique wabash fabric, the Stifels had developed an extremely meticulous, multi-step manufacturing process.\u003cbr\u003e• \u003cstrong\u003eStifel’s Customers List : \u003c\/strong\u003eThanks to the archiving and research work carried out by collectors, vintage dealers, and enthusiasts, we have been able to draw up a (non-exhaustive) list of the brands that collaborated with Stifel.\u003cbr\u003e• \u003cstrong\u003eIn Wheeling, Other Stifels Have Prospered : \u003c\/strong\u003eNo, J.L. Stifel is not the only Stifel to have engraved his name in the history of the city of Wheeling.\u003cbr\u003e• \u003cstrong\u003eSt. Louis: The Stifel Family’s Other Stronghold : \u003c\/strong\u003eAnother city became the new home for a portion of the Stifel family, a place where they’d go on to build successful businesses: St. Louis, Missouri.\u003c\/p\u003e\n\u003ch3\u003eCollectors\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eCory Piehowicz \u003c\/strong\u003e: He collects antique photographs and RPPC of workers and is particularly keen on those showing them wearing Stifel garments.\u003cbr\u003e• \u003cstrong\u003eThe Stifel Exhibition\u003c\/strong\u003e : Nine lucky collectors have agreed to share a Stifel garment from their personal collection.\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e• \u003cstrong\u003eMy Stifel Archive, by Eric Maggiori\u003c\/strong\u003e : Founder of AVANTn Eric Maggiori hasI been collecting Stifel clothes for twelve years now. He introduces his personal collection in this book.\u003cbr\u003e• \u003cstrong\u003eInterview with Takeshi Watanabe\u003c\/strong\u003e : When Takeshi Watanabe signed up for Instagram in 2011 and the app asked him to choose a username, he picked “Stifel.” And he’s still the only one with this privilege.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFabric Secrets\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• \u003cstrong\u003eThe Roots of Indigo\u003c\/strong\u003e : To produce his fabric, J.L. Stifel needed cotton and indigo. While we all know where cotton comes from, the source of natural indigo is far less obvious.\u003cbr\u003e• \u003cstrong\u003eThe Origins of Calico\u003c\/strong\u003e : What do we really know about calico? Where does it come from? And why is it called that?\u003cbr\u003e• \u003cstrong\u003eWhy Is It Called ‘Wabash Fabric?’ \u003c\/strong\u003e: The word has entered the vintage lexicon: Wabash. What is the origin of this name? And how does it differ from calico?\u003cbr\u003e• \u003cstrong\u003eThe Art of Repairing Wabash \u003c\/strong\u003e: Kanae Kato is probably the best seamstress in the world at repairing wabash garments. We asked her to repair a pair of overalls.\u003c\/p\u003e\n\u003ch3\u003eAnd More…\u003c\/h3\u003e\n\u003cp class=\"\"\u003e• Seven things you don’t know about Stifel\u003cbr\u003e• The Wabash Buddy Lee\u003cbr\u003e• The most popular Stifel patterns\u003cbr\u003e• \u003cem\u003eThe American Worker\u003c\/em\u003e, a painting by S.M. Chavez\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cem\u003ePlease note this is a brand new item, not vintage!\u003c\/em\u003e\u003c\/p\u003e","brand":"Avant","offers":[{"title":"Default Title","offer_id":58270442553693,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/Avant6A_e10ecb1c-72f7-4405-93ef-9931367e0e6f.png?v=1755501206","url":"https:\/\/lassowear.com\/fi\/products\/stifel-the-american-blue-dream","provider":"Lasso – Vintage \u0026 Ranchwear","version":"1.0","type":"link"}