{"product_id":"stetson-american-icon-book","title":"Stetson American Icon Book","description":"\u003ch2\u003e 160 Years Under the Brim 🤠📖\u003c\/h2\u003e\n\u003cp\u003eFrom dusty cattle trails and silver-screen Westerns to musicians, presidents, working cowboys and city streets, few names in American headwear carry the history of \u003cstrong\u003eStetson\u003c\/strong\u003e. The \u003cstrong\u003eStetson American Icon Book\u003c\/strong\u003e tells that story in the brand's first-ever coffee table book – a handsome \u003cstrong\u003e320-page hardcover\u003c\/strong\u003e celebrating 160 years of craftsmanship, innovation, style and American culture.\u003c\/p\u003e\n\u003cp\u003ePour yourself a cup of joe, settle into your favorite chair and take a ride through a century and a half of history.\u003c\/p\u003e\n\u003ch2\u003e🎩 From John B. Stetson to a Global Icon\u003c\/h2\u003e\n\u003cp\u003eThe story begins with \u003cstrong\u003eJohn B. Stetson\u003c\/strong\u003e, who founded his hat company in 1865 and went on to create a name forever associated with the American West.\u003c\/p\u003e\n\u003cp\u003eAward-winning historian \u003cstrong\u003eDouglas Brinkley\u003c\/strong\u003e introduces the volume and traces Stetson's journey from those early days through its evolution into an internationally recognized name. Along the way, the book explores how one humble piece of headwear became woven into American work, fashion, music, movies and popular culture.\u003c\/p\u003e\n\u003ch2\u003e🎬 Cowboys, Cinema \u0026amp; Culture\u003c\/h2\u003e\n\u003cp\u003eThere's plenty more between these covers than a straight company history. Legendary musician \u003cstrong\u003eLyle Lovett\u003c\/strong\u003e contributes a personal essay on the power of having the right hat, while New York Times film critic \u003cstrong\u003eGlenn Kenny\u003c\/strong\u003e explores Stetson's long relationship with cinema.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVogue\u003c\/strong\u003e senior archive editor \u003cstrong\u003eLaird Borrelli-Persson\u003c\/strong\u003e digs into the enduring appeal of the cowboy hat, and style writer \u003cstrong\u003eJay Fielden\u003c\/strong\u003e heads inside Stetson's Texas factory for a firsthand look at how the company's hats are crafted today.\u003c\/p\u003e\n\u003cp\u003eYou'll also find profiles of Stetson collectors from around the globe, the history of \u003cstrong\u003eStetson in uniform\u003c\/strong\u003e, and a collection of iconic advertisements spanning the decades.\u003c\/p\u003e\n\u003ch2\u003e🧵 Inside the Stetson American Icon Book\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\nStetson's first-ever coffee table book\n\u003c\/li\u003e\n\u003cli\u003e\nCelebrates 160 years of Stetson history\n\u003c\/li\u003e\n\u003cli\u003e\nHardcover\n\u003c\/li\u003e\n\u003cli\u003e\n320 pages\n\u003c\/li\u003e\n\u003cli\u003e\nIntroduction by historian Douglas Brinkley\n\u003c\/li\u003e\n\u003cli\u003e\nPersonal essay by Lyle Lovett\n\u003c\/li\u003e\n\u003cli\u003e\nStetson in cinema by Glenn Kenny\n\u003c\/li\u003e\n\u003cli\u003e\nExploration of cowboy-hat culture by Laird Borrelli-Persson\n\u003c\/li\u003e\n\u003cli\u003e\nBehind-the-scenes visit to Stetson's Texas factory with Jay Fielden\n\u003c\/li\u003e\n\u003cli\u003e\nProfiles of Stetson collectors around the world\n\u003c\/li\u003e\n\u003cli\u003e\nHistory of Stetson in uniform\n\u003c\/li\u003e\n\u003cli\u003e\nArchive of iconic Stetson advertising\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e🇺🇸 An American Story Worth Keeping\u003c\/h2\u003e\n\u003cp\u003eFounded in \u003cstrong\u003e1865\u003c\/strong\u003e, Stetson has spent generations making hats that have found their way onto ranches, movie screens, stages and streets around the world. The \u003cstrong\u003eStetson American Icon Book\u003c\/strong\u003e gathers that mighty history into one collectible volume – a fine addition to the coffee table or bookshelf of anyone with a soft spot for Western history, Americana, craftsmanship and, naturally, a damn good hat. 🤠\u003c\/p\u003e","brand":"Stetson","offers":[{"title":"Default Title","offer_id":65543824507229,"sku":"2834","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0821\/2411\/2221\/files\/Stetson-American-Icon-Book.png?v=1786445522","url":"https:\/\/lassowear.com\/products\/stetson-american-icon-book","provider":"Lasso – Vintage \u0026 Ranchwear","version":"1.0","type":"link"}