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Avant

An Anthology Of American Workwear

An Anthology Of American Workwear

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The AVANT Magazine collection is a must-have for menswear enthusiasts, designers, vintage lovers, and fashion aficionados. Its curated selection of high-quality print editions explores the world of fashion with a special focus on heritage, craftsmanship, and the timeless appeal of rugged style. Each issue is a deep dive into the intersection of authenticity, culture, and classic men’s fashion, bringing you exclusive insights from designers, stylists, and industry insiders.

The AVANT magazines are the perfect resource for anyone looking to expand their knowledge of authentic men’s fashion, while staying ahead of emerging trends.

An Anthology of American Workwear

In this first volume digs into workwear clothing during the California Gold Rush.

The issue explores United Costume, one of the most reputed costume house of Hollywood and investigate the love of American workwear in Japan.

It also teaches you how to recognize the era of a clothing according to it’s tag and bring you into the real story of the Californian Gold Rush.

Stories & Tales

  • Denim Hunters: They explore gold mines and ghost towns to find old denim
  • A view from United Costume, the most famous costume house in Hollywood
  • The Portrait of Jacob Davis, inventor of the rivet: The man behind Levi’s success
  • One Century of Workwear in the movies
  • Heritage Brands gets a second life

Interviews

  • Wouter Munnichs, denim specialist and founder of Long John
  • Larry McKaughan, founder of Heller’s Cafe and vintage collector
  • Josh Sirlin, founder of Black Bear Brand
  • Brit Eaton, denim archeologist

Art & Illustrations

  • Unique cover painting made by Mark Maggiori for Avant Magazine
  • Instants from the Past: A series of antique pictures collected by Bandit Photographer
  • Road Trip, watercolor illustrations of the West America by Magali Breeder
  • Workwear Still Life, photographies by Gauthier Borsarello

And More...

How to recognize the era of a denim clothing by its tag, The big directory of workwear brands, Instigation in Tokyo and the Japanese madness of American workwear, Stifel Story, the golden fabric, Never Rip my denim, Californian Gold Rush: How everything really began.

Please note this is a brand new item, not vintage!

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