Stetson American Icon Book

 160 Years Under the Brim 🤠📖

From dusty cattle trails and silver-screen Westerns to musicians, presidents, working cowboys and city streets, few names in American headwear carry the history of Stetson. The Stetson American Icon Book tells that story in the brand's first-ever coffee table book – a handsome 320-page hardcover celebrating 160 years of craftsmanship, innovation, style and American culture.

Pour yourself a cup of joe, settle into your favorite chair and take a ride through a century and a half of history.

🎩 From John B. Stetson to a Global Icon

The story begins with John B. Stetson, who founded his hat company in 1865 and went on to create a name forever associated with the American West.

Award-winning historian Douglas Brinkley introduces the volume and traces Stetson's journey from those early days through its evolution into an internationally recognized name. Along the way, the book explores how one humble piece of headwear became woven into American work, fashion, music, movies and popular culture.

🎬 Cowboys, Cinema & Culture

There's plenty more between these covers than a straight company history. Legendary musician Lyle Lovett contributes a personal essay on the power of having the right hat, while New York Times film critic Glenn Kenny explores Stetson's long relationship with cinema.

Vogue senior archive editor Laird Borrelli-Persson digs into the enduring appeal of the cowboy hat, and style writer Jay Fielden heads inside Stetson's Texas factory for a firsthand look at how the company's hats are crafted today.

You'll also find profiles of Stetson collectors from around the globe, the history of Stetson in uniform, and a collection of iconic advertisements spanning the decades.

🧵 Inside the Stetson American Icon Book

• Stetson's first-ever coffee table book
• Celebrates 160 years of Stetson history
• Hardcover
• 320 pages
• Introduction by historian Douglas Brinkley
• Personal essay by Lyle Lovett
• Stetson in cinema by Glenn Kenny
• Exploration of cowboy-hat culture by Laird Borrelli-Persson
• Behind-the-scenes visit to Stetson's Texas factory with Jay Fielden
• Profiles of Stetson collectors around the world
• History of Stetson in uniform
• Archive of iconic Stetson advertising

🇺🇸 An American Story Worth Keeping

Founded in 1865, Stetson has spent generations making hats that have found their way onto ranches, movie screens, stages and streets around the world. The Stetson American Icon Book gathers that mighty history into one collectible volume – a fine addition to the coffee table or bookshelf of anyone with a soft spot for Western history, Americana, craftsmanship and, naturally, a damn good hat. 🤠