Western Toyo "Open Road" NEW!!!

This product is part of Lasso's "Brand Spankin' New!" repertoire, so it's not vintage.

This ain’t your average Sunday stroll hat. The Stetson Western Toyo is struttin' in with the iconic silhouette of their legendary Open Road model, dressed up for summer in a lightweight, breezy Toyo braid. Made down yonder in Mexico, this fine piece of headwear is stitched from pure viscose that shimmers like a mirage on a desert highway.

With its classic cattleman crown—featuring that center dent and deep creases sharper than a cactus spine—this hat’s got drama, charisma, and a whole lotta yeehaw. The wide brim sweeps up at the sides like it just saw a rattlesnake and said “not today, partner,” making it a real show-stealer at barbecues, rodeos, or just struttin’ down the street lookin’ like a honky-tonk hero.

The monochrome pattern? Smoother than a glass of Southern sweet tea. It’s got that classy straw-lookin’ vibe without the itch or the flake—more refined than a debutante at a Texas cotillion.

So whether you're wranglin’ cattle or compliments, the Western Toyo is ready to tip its brim and tip the scales in your favor.